CX Strategy & Design

CX Strategy & Design Services

Build scalable, future-ready customer experiences tailored to your goals and business specifics.

What we do

Designing customer service operations for performance and scale
1
Customer Service Strategy Design
Supporting the creation or transformation of customer service operations, whether internal or outsourced, with full consideration of business scale, delivery model, and customer expectations. This includes aligning the right structure, team competencies, and technologies to ensure effective execution.
2
Technology Selection & Evaluation
Advising on the most suitable systems (CC, CRM, WFM, ticketing) for a given environment, taking into account integration needs, industry specifics, scale, and budget. This also includes support in conducting system reviews and assessments.
3
Quality Management & Team Development
Driving the development of a service quality culture and the implementation of standards, from call audits to training effectiveness evaluation. Our trainers are practitioners with hands-on experience across KPIs and real business scenarios.
4
CX team building and scaling
Helping set up CX teams from scratch.whether in a new market, for a new brand, or in a new operating model. Our support covers both strategic planning and hands-on launch execution.

What you get

Clear outcomes, real impact, and solutions that support smarter, more efficient business performance.
Stronger operational foundations

You gain structured, scalable service models built on best practices — not trial and error. From team structure to KPI alignment, your operations are designed to perform. 

Improved team performance and lower attrition

With the right management practices, onboarding strategies, and motivational systems, your team becomes more engaged, efficient, and stable. 

Consistent quality and measurable impact

With quality frameworks, experienced trainers, and optimized management models, you improve agent performance, reduce turnover, and deliver better experiences at scale. 

Smarter technology choices

You select and implement tools that actually match your goals, integrate well, and improve both agent performance and customer experience. 

Trusted by

Proven through experience.
Chosen for trust.

Axendi is a partner we fully trust. The team is engaged, highly competent and in our view demonstrates a high level of professionalism. We value their care for people, proactive attitude and ongoing support in helping us achieve our goals. What stands out is the very individual and flexible approach to the changing needs of the client.

Dimitr Kołodyński
CDMO Head of Advocacy & Care

A reliable and proven outsourcing partner enables us to achieve our goals and quality standards in the most efficient way. (…) Axendi supports us in fulfilling our objectives, especially during peak periods of customer engagement.

Anna Chmielewska
Customer Service Section Manager

We value our cooperation with Axendi for its atmosphere of trust, professionalism, and a true partnership approach. The team stands out with its problem-solving creativity, independence, and strong commitment. These are true professionals we can rely on.

Mariusz Pietuszyński
CEO

The Axendi team effectively supports our business – they generate sales leads, successfully implemented a motor insurance claims registration project, and maintain proactive communication with both our team and our dealer network. They’re a partner who truly contributes to our operational success and project growth.

Volvo Team

We value our collaboration with the Axendi team for their high level of flexibility, transparent communication and partnership-driven approach. The relationship is built on mutual understanding, trust and continuous commitment to improving efficiency together, which significantly supports the achievement of our shared goals.

Małgorzata Tkaczyk
Acting Remote Customer Meeting Point Manager, IKEA

We value our cooperation with Axendi for their effectiveness and consistently high service quality. The team operates based on proven processes and deep operational expertise, consistently meeting our expectations and responding quickly to our needs. Every project is handled with great care and precision.

Aneta Sawczuk
Marketing Project Manager

Working with Axendi is a true partnership built on mutual understanding and trust. We particularly value their flexible approach - the team quickly adapts to our changing business needs and actively suggests improvements. When entrusting direct customer contact to an external company, security and confidence that the partner acts as part of our team are crucial. Axendi fully meets these expectations.

Marta Maciejczak
Customer Support Manager

What we value most in working with Axendi team is their flexibility and consistent focus on quality at every stage. They adapt to our evolving needs without compromising standards. Data security is clearly a priority, which strengthens our trust and ensures compliance with internal and industry requirements.

Arkadiusz Bartoszek
Head of Customer Service

Get a personalized service proposal.

FAQ

All you need to know about customer service outsourcing
How do you ensure that CX strategies align with our business goals?

We begin with an in-depth assessment of your current operations, customer expectations, and strategic objectives. From there, we design CX solutions that are not only customer-focused but also support your growth, efficiency, and differentiation. Alignment is ensured through data, stakeholder workshops, and ongoing validation. 

Do you help with both strategy and implementation?

Yes. Advisory is one of three key areas we specialize in, alongside technology and service delivery. That means we don’t just design CX strategies; we also offer tailor-made tech solutions and contact center services. This allows us to provide end-to-end support, from shaping the strategy to delivering it in practice through the right tools, people, and processes. 

Process

How we work
1

Understanding your needs

CX challenges mapped. Business goals decoded.
2

Tailoring CX solutions 

Custom-built strategies aligned to your business DNA. 
3

Onboarding & training 

Train-the-trainer programs for seamless handoff. 
4

Real-time reporting 

Transparency delivered through live performance dashboards. 
5

Continuous monitoring 

We track, learn, and optimize on the go. 
6

Quality assurance

Rigorous reviews to ensure every touchpoint meets your standards. 
7

Smart scaling 


People and tech scaled responsibly — with excellence intact. 

Get in touch

Looking for a customized solution or RFP proposal?
Our expert will contact you within 24 hours to discuss your needs.

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