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E-Commerce and Retail

E-commerce and Retail

Scalable customer support and BPO services

Deliver fast, consistent customer experiences across every channel while managing seasonal peaks, growing order volumes, and rising customer expectations.Axendi helps e-commerce and retail companies scale customer service, back-office operations, and AI-powered automation without sacrificing quality, control, or customer satisfaction.

Trusted by

Affidea logo with a dark stylized “A” icon followed by the word “affidea” in lowercase grey letters on a light background
Allegro logo with the word “allegro” in bold, lowercase black letters on a transparent background.
L’Oréal logo with the brand name “L’ORÉAL” in bold, black, uppercase letters on a transparent background.
ROSSMANN logo with the word “ROSSMANN” in black capital letters, featuring a circular emblem inside the first “O.”
Volvo logo showing the word “VOLVO” in black.
Blue “T” monogram logo above the word “TRAFIPARK” in black capital letters on a transparent background.
AmeriGas logo in bold black lettering.
BNP Paribas logo with four white stars in a grey square next to the text “BNP PARIBAS.”
Empik logo in bold black lowercase lettering.
Mennica Polska logo with stylized “MW” emblem and Polish text “Mennica Polska – Istnieje od 1766 r.”
Webfleet logo with abstract “W” icon followed by the word “webfleet” in bold black lowercase letters.
Tork logo with stylized wavy banner and bold white “TORK” lettering.
ECE logo with bold dark letters “ECE” and a curved swoosh underline ending in a black accent mark.
bank BPH
Lite e-commerce partership with Axendi
delio client of axendi

Growth creates pressure across the entire customer operation

As sales grow, customer service becomes more than a support function. It becomes a critical driver of customer retention, loyalty, operational efficiency, and brand reputation. Axendi helps organizations address these challenges through an integrated model that combines operational delivery, AI-powered technology, and customer experience expertise.

What's holding e-commerce and retail customer operations back?

Scaling customer service

Growing customer demand often outpaces internal capacity, making it difficult to maintain service quality and response times.

Rising support costs

Increasing contact volumes and manual processes drive operational costs higher while putting pressure on margins.

Limited operational visibility

Valuable customer and operational insights often remain hidden within thousands of interactions and disconnected systems.

Seasonal demand peaks

Promotional campaigns and peak shopping periods can quickly overwhelm teams and impact service performance.

CASE STUDY

Boutique-level customer care for L’Oréal

See how Axendi delivers boutique-level customer service for L’Oréal through expert teams, integrated omnichannel support, and measurable performance — including a 4.7/5 CSAT — aligned with a global beauty brand’s standards.

Professional makeup artist applying lipstick to a client in a modern beauty salon, with illuminated mirrors, cosmetics, and wooden makeup stations in the background, demonstrating expert makeup services and beauty studio environment.

Solutions delivered

  • Consumer and e-commerce helplines
  • Product information and personalized skincare recommendations 
  • Customer satisfaction surveys 
4.7/5
CSAT
96.12%
Answer Rate

Customer service and contact center

Multilingual customer service

Delivering consistent customer support across multiple languages to help organizations serve international markets while maintaining service quality and customer experience.

Returns and refund handling

Managing returns, refunds, and related customer inquiries through efficient processes that reduce resolution times and improve customer satisfaction.

Product and purchase assistance

Supporting customers with product selection, purchase decisions, and the ordering process to improve conversion and customer satisfaction.

Technical support and helpdesk

Providing technical assistance, troubleshooting, and issue resolution across voice and digital channels to ensure fast and effective customer support.

Customer onboarding

Supporting new customers throughout the onboarding process, from registration and verification to successful product and service adoption.

Customer surveys and feedback collection

Collecting customer feedback through surveys and other touchpoints to identify improvement opportunities and enhance customer experience.

Social media customer care

Managing customer inquiries, comments, and direct messages across social media channels to deliver fast responses and a consistent customer experience.

Complaint management

Resolving customer complaints efficiently while protecting customer relationships and delivering a consistent customer experience.

Marketplace support

Buyer support

Supporting buyers throughout the purchasing journey, from pre-sales inquiries and order assistance to post-purchase support.

Seller support

Supporting sellers with account management, product listings, order processes, and compliance with marketplace requirements.

Seller onboarding

Managing seller onboarding from registration to activation, helping marketplace partners get started quickly and efficiently.

Dispute resolution

Resolving disputes between buyers, sellers, and marketplaces through structured processes that ensure fair outcomes and compliance with platform policies.

Account verification

Verifying customer and seller identities to support secure onboarding, reduce fraud risks, and ensure compliance with platform requirements.

Marketplace technical support

Providing technical assistance for marketplace platforms, including account issues, platform functionality, and technical troubleshooting.

Platform navigation assistance

Helping customers and sellers navigate platform features, complete key tasks, and use marketplace tools efficiently.

Marketplace back-office operations

Managing administrative and operational back-office processes, including data management, case handling, document processing, and workflow support.

Back-office operations

Order processing support

Customer data management

Data entry and data processing

Workflow management

Operational administration

Payment and billing support

Compliance monitoring

Performance analytics

Resources to support growth and seasonal demand

With years of experience, strategically located delivery centers, and a strong operational infrastructure, Axendi has the resources to deliver CX solutions with speed, flexibility, consistency, and compliance.

16
years on the market
6
operational centers in 4 cities
~1,700
agents
15+
spoken languages
ISO
27001
2M
AI-driven interactions handled annually

Case study

Large-scale management of complex CX operations for Allegro

The collaboration started with single-channel support and, over time, evolved into an integrated multichannel service across five channels and three languages. With more than 450 agents, Axendi delivers scalable customer service with measurable performance — including 100.95% NPS target achievement and a 92.6% quality score (2024).

Woman lying on a rug at home, holding a credit card while shopping online on a laptop, surrounded by shopping bags and boxes.

Solutions delivered

  • Multichannel support
  • Buyer and seller support
  • Reporting & optimization
  • Automation
+1.1%
NPS
92.6%
quality score

Axendi integrated model for e-commerce and retail operations growth

Many organizations work with separate consulting, technology, and outsourcing providers. Axendi brings these capabilities together in one integrated model. Axendi takes a different approach. Our integrated model combines advisory, technology, and delivery within a single structure, helping retailers improve customer experience, increase operational efficiency, and scale with confidence.

Advisory: We help organizations identify operational bottlenecks, assess customer journeys, evaluate automation opportunities, and design strategies that support both customer satisfaction and business goals.

Technology: Our proprietary AI solutions, automation tools, and analytics platforms help automate repetitive tasks, improve visibility into customer interactions, and support better decision-making across customer operations.

Delivery: Our customer service, back-office, and marketplace support teams execute day-to-day operations, ensuring service quality, scalability, and continuous performance improvement.

From customer interactions to operational intelligence

Interactions

Automate repetitive customer inquiries such as order status checks, delivery updates, returns, product availability, and other high-volume interactions while providing customers with fast and consistent support.

Automation

Streamline customer service and back-office processes through workflow automation, intelligent routing, notifications, and task automation that reduce manual effort and increase operational efficiency.processes, all while maintaining top-tier B2B customer service quality.

Analytics

Analyze customer conversations across channels to identify recurring issues, customer sentiment, emerging trends, compliance risks, and opportunities for operational improvement.speaking agents, cultural alignment, and scalable solutions for seasonal or market-specific needs.

Quality & Insights

Move beyond manual sampling with AI-supported quality monitoring that provides greater visibility into service quality, customer experience, and agent performance.

CASE STUDY

Customer activation campaign for a quick commerce company

Axendi supports Lite e-Commerce, part of the Żabka Group, in delivering a customer activation campaign that combines outbound communication, customer feedback collection, and service support. The project helps strengthen customer engagement, gather valuable insights into shopping experiences, and encourage repeat purchases. Delivered by a dedicated team, the campaign is continuously optimized to align with changing business objectives and customer needs.

kampania aktywizacyjna case study

Solutions delivered

  • Gathering feedback on shopping experiences
  • Conducting customer communication
  • Preparing and managing a dedicated agents team

 

Partership-based approach
Delivery
Advisory

Why global brands outsource customer support and BPO operations to Poland

Multilingual talent

Poland offers access to a highly educated and multilingual workforce capable of supporting customers across multiple European markets. This enables retailers to consolidate customer service operations while maintaining language coverage and service quality.

Cultural alignment

Polish customer service teams are well aligned with the expectations of Western European and international consumers, helping brands deliver consistent customer experiences across markets and channels.

Scalability

A mature business services sector and large talent pool allow organizations to rapidly scale customer service and back-office operations in response to business growth, seasonal peaks, and changing customer demand.

Operational maturity

Poland is one of Europe’s leading locations for customer service and business process outsourcing, offering established delivery models, experienced management teams, and operational expertise across a wide range of industries.

Data security

Polish service providers operate within a robust regulatory framework and follow international security standards, helping organizations protect customer data and maintain compliance requirements.

Cost efficiency

Outsourcing to Poland enables organizations to optimize operational costs while maintaining access to skilled talent, advanced technology, and high-quality customer service capabilities.

CASE STUDY

Scaling inbound and outbound operations for telecommunication company

The project combined outbound sales activities with comprehensive inbound customer service operations. The primary objectives focused on increasing operational efficiency, improving sales performance, reducing customer churn, and maintaining high service quality standards. Project delivery was supported by a team of 200 agents backed by 15 experienced team leaders and trainers responsible for employee development and performance management.

axendi contact center solutions for telecommunication companuies

Solutions delivered

  • Outbound campaigns
  • Inbound call center
  • Training
  • Objection handling
  • Analytics
+20%
sales
+24%
NPS

Get a personalized service proposal.

FAQ

Understanding e-commerce customer service
What are the main benefits of outsourced customer service in e-commerce?

Outsourcing customer service in e-commerce offers numerous advantages, including: 

  • Scalability: Easily adapts to seasonal demand fluctuations, promotional campaigns, and market expansion. 
  • Cost efficiency: Reduces costs with an external team, often more economical than maintaining an in-house support team.
  • Access to specialized expertise: Trained agents with multilingual and omnichannel support skills, essential for serving a diverse customer base.
  • Focus on core business activities: Frees up internal resources, allowing businesses to concentrate on product development and marketing while leaving customer service to professionals.
  • Higher customer satisfaction: Enhances customer experience through faster response times, consistent service quality, and 24/7 availability.
  • Advanced technology & automation: Access to cutting-edge support technologies, such as AI-driven chatbots and data analytics, without large investments.
  • Increased operational efficiency: Streamlined processes and experienced management improve the effectiveness of customer interactions.
  • Data & insights: Outsourcing partners provide analytics and reports that offer valuable insights into customer behavior, supporting strategic decision-making. 
What are the benefits of using BPO services for e-commerce and retail companies?
  • Faster operational scalability: A BPO company can quickly ramp up or scale down support for sales peaks, product launches, or seasonal demand without straining internal resources.
  • Tailored processes aligned to your tools: A reliable and specialized BPO service provider adapt to your workflows, platforms, and internal systems — not the other way around. This minimizes disruption and improves efficiency from day one.
  • Tech-enabled efficiency: With tools like automation, analytics, and internal agent-assist systems, standout provider can ensure data accuracy, reduce manual effort, and enhance process visibility.
  • Fast project setup and dedicated teams: An outsourcing company with proven processes and proper resources can launch projects quickly, often within days,  with trained, experienced teams aligned to your vertical and brand tone.
Can Axendi customize both services and technology for our business?

At Axendi, we combine personalized service with smart technology to deliver customer support and back-office solutions that adapt to your business. What sets us apart is our ability to tailor both services and tech to your needs — from advanced analytics and automated customer interactions to internal tools that enhance agent performance. We offer holistic support across the customer journey, fast project setup, consistent service quality, and robust technical support to keep your operations running smoothly.

Can customer service be automated in e-commerce?

Yes, customer service in e-commerce can be effectively automated using tools like chatbots, voicebots, and automated workflows and doing so brings measurable benefits.

Automation boosts efficiency by handling repetitive tasks such as answering FAQs, processing order tracking requests, or managing returns, allowing human agents to focus on complex or high-value interactions. It also significantly reduces response times, offering instant support and meeting customer expectations for quick resolutions.

With 24/7 availability, automated systems can serve customers across time zones without increasing staffing costs. This not only lowers operational expenses but also ensures scalability, enabling businesses to handle spikes in demand during promotions or peak seasons with ease.

Moreover, automation improves consistency in service quality by standardizing responses and reducing errors. It also generates valuable data on customer behavior and inquiries, which helps refine support processes and personalize future interactions.

How can AI agents be used for customer service automation in online stores?

AI agents go beyond simply answering customer questions. They’re capable of making decisions and taking actions, making them a new addition to automated technologies such as chatbots or generative AI.

In online stores, AI agents can autonomously complete tasks such as updating order details, processing returns, filling in forms, or submitting claims. They understand context, follow business rules, and interact with systems.

By handling both communication and execution, AI agents reduce manual effort, shorten resolution times, and ensure consistent service delivery, even during high-volume periods.

Looking to outsource your customer experience processes?

Let’s talk. We specialize in B2B outsourcing for contact center, helpdesk, telesales, and other BPO services and technology.

Share your business needs in the form and one of our experts will contact you within 24 hours to discuss your project scope, delivery model, and pricing.