kampania aktywizacyjna case study

Customer activation campaign. Partnership between Lite e-Commerce and Axendi

E-commerce and retail

Scope of the cooperation

Lite e-Commerce, a company belonging to the Żabka Group, has been developing its quick online shopping model with a strong focus on direct customer communication as a way to better understand customer experiences and encourage repeat purchases.

In 2025, Lite e-Commerce partnered with Axendi to deliver an activation campaign combining customer service activities, outbound communication, and customer feedback collection.

Axendi is responsible for managing the outbound campaign to boost customer re-engagement initiatives and communication with delio and jush! customers.

The cooperation includes:

  • preparing and managing a dedicated agents team,
  • conducting customer communication,
  • gathering feedback on shopping experiences,
  • supporting activities aimed at encouraging customers to do shopping again.

The project is delivered in close cooperation with the Lite e-Commerce team, with a strong focus on communication quality, contact effectiveness, and continuous adjustment of activities to current operational and business needs.

e-commerce contact center services

Axendi is a partner that combines professionalism and operational reliability with a genuine focus on results. The team not only delivers on project objectives, but also proactively recommends solutions that improve processes and increase campaign effectiveness. The collaboration is built on a partnership-based approach, high-quality execution, and tangible business outcomes.

Lite e-Commerce Team

Results of the cooperation

The cooperation confirmed the value of combining customer service activities, outbound communication, and customer survey within the e-commerce environment.

The project continues to run smoothly, with both teams focused on the ongoing improvement of the processes, communication quality, and campaign execution.

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